Jan 29, 2011

Scott Stratten Put the Bliss in Blissdom

I've been asking lately . . .
Who Put the Bliss in Blissdom '11. . .
. . . quite, quite possibly Chris Mann and Crystal Bowersox put the bliss in Blisdom 2011. . .

. . . and definitely the Freschetta Pizza and Blue Bunny Wedding Cake ice cream . . .
they would send anyone straight to Blissdom . . .
I'm pretty sure the final answer, the absolute biggest Bliss-inducing part of Blissdom '11 . . . was . . .
Scott Stratten from UnMarketing. 
And, no, I don't have any photos.  I met him, I listened to him, I quoted him, I learned from him, but still . . . no photos.  Scott on Twitter.  Scott's epithetUnMarketing.com.  You can find plenty of photos on twitter with the hashtag #blissdom.  Especially some of Scott UnDancing at our Girls Night In.
My take-aways from Scott:

  • Be Awesome.  Write Awesome.  Awesome goes viral.  Nobody reads a post where you've said, “I don't have anything to say! But it's thursday, I have to blog!”  People don't spread "meh," they spread "awesome."
  • Marketing is not a job, a task or a "to-do" item, everytime you talk to someone, you are marketing.
  • Don't over SEO stuff. Don't write stuff that's good for SEO and not good for readers. Nobody says “this article stinks, but the headline is so SEO rich, I'm gonna tweet it.”
  • When you ask the world to come, the world will come, including those on day-passes.  Learn to take criticism, how to react (one-to-one, not on twitter), don't use comment moderation to control.  For the day-passers, the complete jerks, use the delete key, for all else, deal with it, respond  reasonably, learn. The more you give your currency to trolls, the less you have to give to people who matter.
  • Make it easily mobile.  Have a mobile-enabled site.  The best part?  Scott pronounces mobile "mo-bile."
  • Only 1-3% of your readers will comment, don't be discouraged.
  • Corporations don't help people, people help people.  People don't care about your business until they know you care about them.  Interact, Engage, Build.
  • Twitter should be nearly 75% @ replies.
And with that, I must go.  I have some tweeting to do.
Huge, enormous thanks to Scott Stratten, Brene Brown,  (more on her later, she deserves a post all her own) and all the glam ladies at the helm at Blissdom.
Leave a comment - what's your bliss?


Lynn MacDonald said...

I would have to agree...he was an amazing speaker. In also really looked the integrity panel. Just my opinion though

Malia @ One2One Network said...

Agreed, Scott really did ramp up the bliss for Blissdom. His keynote so perfectly fit the theme of the conference and was the best way to wrap-up everything that had been taught and shared in that, all too short, time period!